In this third article following on from 'Market Research suggests Enterprise 2.0 confusion' and 'How big is the Enterprise 2.0 pie?' we now examine what Enterprise's say they want from Enterprise 2.0. 

With growing interest in Web 2.0 tools for the Enterprise, large firms are becoming increasingly familiar with the technologies and benefits available from Enterprise 2.0. The "Social Media in the Inc. 500: The First Longitudinal Study" by the University of Massachusetts Dartmouth Center for Marketing Research found that firms are increasingly claiming to be "very familiar" with the tools. The highest increase in familiarity being social networking which is up from 42% in 2007 to 57% in 2008. The Enterprise Irregular blogger and ZDNet writer Dennis Howlett commented on this research.

With only a few weeks until The Office 2.0 conference E20portal.com arranged a chat with the organiser Ismael Ghalimi to find out more about this years event. Oliver Marks, the ZDNet writer attended the last two Office2.0's and describes the event as a "collective experiment" and a "fascinating cutting edge experience".  The conference focuses on collaboration, mobility and productivity. CNET posted a list of the themes and vendors from last year’s event.

Dan Farber from ZDnet called the event "work 2.0" saying its about "changing the way people work, especially with collaboration technology as a foundation, beyond having a group of people in different locations and sharing documents."

To make sure you are up to date with Enterprise 2.0 news E20portal.com has put together a roundup of the significant industry reports, events and vendor updates from the last few weeks:

New Industry reports and resources

McKinsey Web 2.0 Enterprise report - McKinsey, the US consultancy, released ‘Building the Web 2.0 Enterprise: McKinsey Global Survey Results’ based on a survey of 1988 executives. The report shows usage of E20 technologies is increasing, however experiences are varied and tool usage is changing. This report resulted in much blogsphere activity including: Hadley Reynolds of FastForward and Patti Anklam of AppGap. E20portal.com has been running a series of special reports on the 'Industry Researchers' to compare and summarize their findings. These reports include, Market Research suggests Enterprise 2.0 confusion and How big is the Enterprise 2.0 pie?.  

In our follow up to ‘Market Research suggests Enterprise 2.0 confusion’ we explore analyst predictions for the future of the Enterprise 2.0 market.

Early this year Forrester released a report predicting that the ‘Enterprise Web 2.0’ market would be worth $4.6 billion by 2013. In October 2007 Radicati predicted that the global ‘Business Social Software’ market would reach $3.3 billion by 2011. In July 2007 Gartner had predicted a very different figure: $707 million revenue for ‘Enterprise Social Software’ by 2011.

Are these apples-for-apples comparisons? Who should we believe?