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At E20portal.com we used several of the most popular Enterprise 2.0 definitions to shape our own description of Enterprise 2.0. In this article we list the definitions that helped us the most...
Andrew McAfee, Harvard University, 2006 Andrew's refines his definition of Enterprise 2.0 and adds examples. "Enterprise 2.0 is the use of emergent social software platforms within companies, or between companies and their partners or customers. Social software enables people to rendezvous, connect or collaborate through computer-mediated communication and to form online communities."
Ron Miller, CIO.com, 2007 An extensive article covering concepts, tool, benefits, risks and vendors. "Enterprise 2.0 takes the original concept of the Web, using websites to feed content to visitors, and turns it upside down. Enterprise 2.0 lets you implement a multiparty conversation to share information and manage knowledge inside and outside the organization using blogs and wikis, social networking and tagging, rating systems and the like. The link among these tools is the ability of the individuals involved to participate and to control the process while they work together, share information and create networks of people with similar interests."
Oliver Marks, ZDNet, 2008 Oliver's recent article defining Enterprise 2.0. Also includes both IT and Executive viewpoints. "Fresh new employees have increasingly grown up with social networking and web 2.0 tools and are frequently astounded when shown the archaic interfaces of the legacy tools enterprises are anchored by."
Fred Cavazza, 2007 A comprehensive summary of what Enterprise 2.0 is all about. Includes definitions and links to further articles. "To make a long story short, it means using inside an enterprise the successful tools of web 2.0....Enterprise 2.0 is above all about sharing and collaboration."
Fred R. Todd Stephens phd, 2008 Dr. Todd Stephens' excellent blueprint for Enterprise 2.0 architecture and adoption. "I put this model together to pull together the various pieces of the Enterprise 2.0 puzzle."
M.R. Rangaswami, Sand Hill Group, 2006 A brief history and description of Enterprise 2.0. Includes technologies, adoption and delivery methods. "Enterprise 2.0 is more than just Web 2.0 for business. Enterprise computing is far more complex than personal computing. It includes legacy environments, innumerable vendors, mismatched data sources, stringent regulations and far flung users. While Web 2.0 can deliver genuine advantages for both business users and consumers, the real "Enterprise 2.0" will encompass a far broader and more complex vision."
Scott Gavin, 2007 Scott Gavin's popular slide-deck describing Enterprise 2.0 in simple terms to great effect. "Well they say a picture paints a thousand words, so take a look at ‘Meet Charlie’ which is my take on what Enterprise 2.0 looks like in it’s simplest form."
In our ‘About Enterprise 2.0’ section we include our own definition of Enterprise 2.0, as well as information about the benefits of Enterprise 2.0, and a glossary of Enterprise 2.0 technologies. Definitions of Enterprise 2.0 will evolve as Enterprise 2.0 moves into the mainstream. The meaning of ‘Enterprise 2.0’ may change, but the principles of effective sharing, collaboration and the benefits of social software will continue to bring increased productivity.
Which definition do you think best describes Enterprise 2.0? Have your say in our comments. Related articles on E20portal.com:
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