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Enterprise 2.0 is already demonstrating real business value for many organisations. It has opened up new methods for communication and conversations, and has transformed the way that companies share and access information. Openness encourages participation
If people feel like they can make a difference, they will. The Enterprise 2.0 approach promotes open communications that encourage respect and participation, even across geographic and cultural boundaries. Access to knowledge empowers and motivates people to strive towards common goals together. Greater knowledge capture and sharing
Enterprise 2.0 addresses ‘knowledge silos’ by enabling a common space for knowledge capture and sharing. Unlike information locked-up in email and discrete documents, this centrally captured knowledge is easier to find and use when people actually need it. It is more likely to be up to date, and it can be fully searched by all who have access. Recruit and keep talented employees
High calibre people are attracted to companies using cutting edge technology. This is particularly true for ‘Generation Y’ (today’s 18–25 year olds) who already use these technologies in their everyday lives and expect to be able to use them in the workplace too. Greater efficiency and less duplication
Enterprise 2.0 enables a diverse, distributed workforce to work together efficiently on projects. Information is more accessible, and subject-matter-experts can be found quickly. This avoids duplicated effort and saves time, leading to greater efficiency and improved productivity.
Some real world examples
Simon Sproule, Nissan’s Corporate Vice President, is convinced that corporate social networking pays off. In BusinessWeek 2007, he recognized that Nissan’s internal social networking site "makes it easier for employees to tap into the expertise they need to do a better job." Euan Semple, former Head of Knowledge Management for the BBC, claimed the organisation was getting "enormous benefits " from Enterprise 2.0. In Forrester 2007 he reported they had 23,000 bulletin board users, 4,000 wiki users and over 400 people blogging. America’s Defense Intelligence Agency takes problem searching to another level. It uses an internal wiki called Intellipedia to capture information when analyzing security threats. As all the information is captured, it avoids the issue of intelligence ‘slipping through the cracks’, traditionally associated with email and other forms of communication. IBM holds, ‘innovation jams’, where thousands of employees participate in chatrooms simultaneously. Palmisano, the CEO, is looking for transformation business ideas that will result in, "catalytic innovations."
Industry analysts agreeAll leading industry analysts delivered reports in 2007 championing the benefits of Enterprise 2.0. Here are some of their findings . . . Beyond all the hype that surrounds social software and Web 2.0, there are early signs of real business value.
- Gartner, 2007 A new generation of social networking and collaborative software is transforming how people work, they could fuel a burst of productivity, as e-mail and the Internet have already done.
- KPMG, 2007 When wikis are used internally, they can provide a better place for people to share and find information. Another key benefit is that wikis provide a place to find and access information faster and easier.
- IDC, 2007 More about Enterprise 2.0 
Other Enterprise 2.0 Resources
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