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Steve Wylie and his team at TechWeb must have put a great deal of time in convincing six global Enterprise firm's into presenting at the Boston Enterprise 2.0 conference in June 2008, however it proved to be worth the effort. Various news and blogger reports on five of these cases are summarised below: CIA (USA Central Intelligence Agency); Lockheed Martin (Defence Technology); Pfizer (Phamaciucals); Sony (Computer Entertainment) and Wachovia (Banking). These real world and tangible cases of Enterprise's adopting Enterprise 2.0 presented by enthusiastic internal project evangelist caught the focus of many conference attendees. This interest and excitement continued post the event with the CIA and Lockheed receiving much of the attention. Lockheed Martin The Lockheed Martin presentation on the last day created a lot of excitement because of the extent Lockheed had developed and adopted a rich internal social network application with 4000 users and the potential to go to 150,000. Alex Howard of Whatis?com in his report said "this unlikely candidate for early adoption of enterprise 2.0 technologies was one of the unexpected hits of the conference" and blogger Jen Robinson said the "session was terrific" on his post. The presentation is well summaried by C.G. Lynch of CIO and blogger David Hobbie and includes implementation and justification advice from Lockheed.
CIAThe CIA case attracted a lot of interest as result of the reorganisation of the intelligence bureau after 9/11 and the curiosity of a secretive organising becoming more open to sharing information internally. The CIA case generated the most coverage with David W. Gardner, C.G.Lynch and Tom Davenport of Harvard University having good reviews of the presentation. These reports strongly focused in on the CIA's implementation advice for introducing and adopting a Wiki into a large organization. A short interview with the CIA presenters is available from conference organizers. Wakchovia, Pfizer and SonyWachovia and the other case's presented were equally strong with Wachovia business reasons and justifcation to senior managment for adopting Enterprise 2.0 being well descibed by Bill Ives and C.G. Lynch. Reports on Pfizer internal marketing promotion and adoption tatics of Enterprise 2.0 can be found from Bill Ives and Paul McDoughall of InformationWeek, which includes numerous quotes from Pfizer. Sony's Enterprise 2.0 usage had limited coverage becasue of presentation technical issues, however Thomas Claburn of InformationWeek did an good preview with Sony in early June. Andrew McAfee's wrap upBill Ives thought that 'The magnitude of the transformation was a common theme at many sessions at the conference'. Furthermore, Alex Howard felt 'that the crucial question this week, was addressed head-on by Lockheed with the value of social networking in the enterprise being 'able to watch what other people are doing, easily, and then being able to search it and ask questions'. The majority of the presenters were on a summary panel discussion with Andrew McAfee, the Harvard University Academic who has championed Enterprise 2.0. Bill Ives and David W. Gardner review this Enterprise 2.0 Reality Check and highlight the final recommendations from the panel for boosting Enterprise 2.0 Adoption. There was some feelings such as Lee Bryant from Headshift, an Enterprise 2.0 consultancy, that too much focus was on the vendors and not enough on the problems or cases during the four day conference. However the cases presented were of relevant quality which demonstrated signs of real results and value of Enterprise 2.0 adoption in complex large global companies. How do you think Enterprise 2.0 adoption in the real world evolve over the next 12 months before the next Boston conference? Leave your thoughts and experiences in our comments section to continue the conversation.
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