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BUPA calls itself a ‘cerebral’ organisation, so it crucial for it to find a way to ensure information flows throughout the company, and people and information are connected at the right time to maximise effective decision making and corporate communications. Social bookmarking was identified as a way to address this.
| Company: | Bupa |  | | Vendor: | Cognez | | Products: | Cognez Social Bookmarking | | Summary: | Social Bookmarking for the Enterprise | | | |
The key objectives for social bookmarking at BUPA are as follows: - Facilitate networking across the organisation
- Create a knowledge base on the intranet, improving intranet search
- Analyse tag patterns as a source of information about intellectual capital within the organisation
- Feed users’ content tags into Autonomy search engine to improve automatic indexing of content
“We’re really excited by the possibilities of using Cogenz across our whole organisation to help people tag and search for information. Our six month trial of the service has shown the system to be incredibly easy to use and a very valuable knowledge management tool for employees”
The SolutionBUPA have been trialing the Cogenz social bookmarking software for 6 months with 50 users from Head Office, to create a shared library of information resources and harness the collective intelligence of the workforce. The project is headed up by BUPA’s Lead Information Architect, with the support of a steering committee that meets monthly.
Cogenz has been rolled out across several Head Office Divisions: Group Strategy & Development; Group Marketing; Market Research; Group Medical; Health Informatics; BUPA International; Corporate Communications. The ResultsThe trial has been a success so far. Findings show that about 10% of users contribute to Cogenz, with the remainder of users benefiting from browsing the content.
BUPA are now looking at the wider strategy of how Web 2.0 technologies including social bookmarking can be taken into the organization on a wider scale. In particular, BUPA are interested in looking at how Cogenz could be used to categorise and search information on their corporate intranet, integrated through the Application Programming Interface. Top Tips from BUPAPre-populate the system with usable content No governance – it’s not a filing cabinet… Funds are not as important as participation Both top down and bottom up support is needed Market the system and its benefits furiously
This case study has been reproduced with the permission of Cogenz.
About CognezCogenz Ltd was founded in 2006 to provide the Cogenz social bookmarking service to companies looking to harness social software for collaboration and knowledge management. About Cognez Social BookmarkingCogenz is a hosted social bookmarking service for companies wishing to harness the collective intelligence of their employees using social software in a simple and effective way. Knowledge workers in your organization can use Cogenz to: - store the online resources - internet or intranet - they use to perform their jobs
- share them with colleagues across functions and geographies
- browse, search and track collective intelligence relevant to their needs
- identify experts and communities of interest
Unlike public social bookmarking services, this is all done through a private branded installation that you control.
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