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Often referred to as a great example of a successful corporate blog, General Motors FastLane was one of the first blogs personally written by a senior executive. On FastLane, GM's Vice-Chairman Bob Lutz and others share their thoughts and opinions about the automaker's product line. Recently, GM has used its blogs to correct biased or inaccurate reporting in the mainstream media. The site has been closely analyzed and, along with critical praise, it has also received some criticism for not responding to all comments. Despite the criticism, GM has found the balance that works for them, answering questions they see as important and staying focused on the primary goal of the blog - discussing GM products.
| Company: | General Motors |  | | Vendor: | Six Apart | | Products: | Movable Type | | Summary: | Corporate Blogging | | | | | | |
We recently interviewed Michael Wiley, Director of New Media at GM, about FastLane, which currently attracts 7,500 unique visitors a day and an average of 70 comments per post. |
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Andrew McAfee's landmark article gives an academic view on the emerging Enterprise 2.0 approach. 
| Andrew McAfee | | MIT Sloan Management Review - April 2006 | | There is a new wave of business communication tools including blogs, wikis and group messaging software — which the author has dubbed, collectively, Enterprise 2.0 — that allow for more spontaneous, knowledge-based collaboration. |
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The Citrix Online eCommerce marketing department adopts Movable Type to share business metrics and knowledge among its growing number of employees.
| Company: | Citrix |  | | Vendor: | Six Apart | | Products: | Movable Type | | Summary: | Searchable, central storage repository for projects | | | | |
Business Challenge: Create an easily searchable, central storage repository for current projects. Results: Using Movable Type, Citrix Online: - Facilitates company growth and collaboration with several intra-department blogs
- Notifies users of changes with real-time RSS feeds
- Protects company information with strict security policies
- Maintains multiple levels of user permissions and access
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Using Movable Type as a CMS tool, Casio Ltd. can implement content changes quickly in its company intranet, promote greater idea generation from its employees, and streamline communication efforts between departments and managers/employees.
| Company: | Casio |  | | Vendor: | Six Apart | | Products: | Movable Type | | Summary: | Corporate Blogging and Intranet | | | |
Business Challenge: Maximize information- and communication exchange among employees and departments with minimum disruption. Results: Using Movable Type, Casio Ltd., realized: Faster, more direct communication among departments and employeesEasier idea exchange and increased idea generationMore efficient implementation of changes |
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