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Andrew McAfee's landmark article gives an academic view on the emerging Enterprise 2.0 approach. 
| Andrew McAfee | | MIT Sloan Management Review - April 2006 | | There is a new wave of business communication tools including blogs, wikis and group messaging software — which the author has dubbed, collectively, Enterprise 2.0 — that allow for more spontaneous, knowledge-based collaboration. |
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The Citrix Online eCommerce marketing department adopts Movable Type to share business metrics and knowledge among its growing number of employees.
| Company: | Citrix |  | | Vendor: | Six Apart | | Products: | Movable Type | | Summary: | Searchable, central storage repository for projects | | | | |
Business Challenge: Create an easily searchable, central storage repository for current projects. Results: Using Movable Type, Citrix Online: - Facilitates company growth and collaboration with several intra-department blogs
- Notifies users of changes with real-time RSS feeds
- Protects company information with strict security policies
- Maintains multiple levels of user permissions and access
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Using Movable Type as a CMS tool, Casio Ltd. can implement content changes quickly in its company intranet, promote greater idea generation from its employees, and streamline communication efforts between departments and managers/employees.
| Company: | Casio |  | | Vendor: | Six Apart | | Products: | Movable Type | | Summary: | Corporate Blogging and Intranet | | | |
Business Challenge: Maximize information- and communication exchange among employees and departments with minimum disruption. Results: Using Movable Type, Casio Ltd., realized: Faster, more direct communication among departments and employeesEasier idea exchange and increased idea generationMore efficient implementation of changes |
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