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Enterprise 2.0: The Dawn of Emergent Collaboration

Andrew McAfee's landmark article gives an academic view on the emerging Enterprise 2.0 approach.

MIT Sloan


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Andrew McAfee
MIT Sloan Management Review - April 2006
There is a new wave of business communication tools including blogs, wikis and group messaging software — which the author has dubbed, collectively, Enterprise 2.0 — that allow for more spontaneous, knowledge-based collaboration.
 
Citrix Case Study

The Citrix Online eCommerce marketing department adopts Movable Type to share business metrics and knowledge among its growing number of employees.


Company: Citrix Citrix Logo
Vendor: Six Apart
Products: Movable Type
Summary:Searchable, central storage repository for projects
   

Business Challenge: Create an easily searchable, central storage repository for current projects.

Results: Using Movable Type, Citrix Online:

  • Facilitates company growth and collaboration with several intra-department blogs
  • Notifies users of changes with real-time RSS feeds
  • Protects company information with strict security policies
  • Maintains multiple levels of user permissions and access
 
Casio Case Study

Using Movable Type as a CMS tool, Casio Ltd. can implement content changes quickly in its company intranet, promote greater idea generation from its employees, and streamline communication efforts between departments and managers/employees.


Company: Casio Casio Logo
Vendor: Six Apart
Products: Movable Type
Summary:Corporate Blogging and Intranet
  

Business Challenge: Maximize information- and communication exchange among employees and departments with minimum disruption.

Results: Using Movable Type, Casio Ltd., realized:

  • Faster, more direct communication among departments and employees
  • Easier idea exchange and increased idea generation
  • More efficient implementation of changes
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