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Written by Nick Barker
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Tuesday, 19 August 2008 15:24 |
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In this third article following on from 'Market Research suggests Enterprise 2.0 confusion' and 'How big is the Enterprise 2.0 pie?' we now examine what Enterprise's say they want from Enterprise 2.0.
With growing interest in Web 2.0 tools for the Enterprise, large firms are becoming increasingly familiar with the technologies and benefits available from Enterprise 2.0. The "Social Media in the Inc. 500: The First Longitudinal Study" by the University of Massachusetts Dartmouth Center for Marketing Research found that firms are increasingly claiming to be "very familiar" with the tools. The highest increase in familiarity being social networking which is up from 42% in 2007 to 57% in 2008. The Enterprise Irregular blogger and ZDNet writer Dennis Howlett commented on this research.
As the Enterprise is becoming more familiar with Enterprise 2.0 the usage/adoption of the tools is starting to become strategic. AIIM Market Intelligence group's Market IQ study "Enterprise 2.0: Agile, Emergent and Integrated" surveying 441 individuals reported 44% of respondents indicated that Enterprise 2.0 is "imperative" or "significant to corporate goals and objectives".
This business objective is filtering into IT departments as supported by a recent Forrester report "IT Departments Play Key Role In The Acquisition And Deployment Of Web 2.0 Technologies". Forrester found that 63% of 260 I.T. professionals are expecting social technologies to impact the business world. The respondents also believe the impact will be positive with only 3% viewing Web 2.0 negatively. Sarah Perez of ReadWriteWeb reviewed Forrester's report saying that the report findings "now debunking the conventional wisdom that I.T. is as sceptical as once thought."
With increasing planned adoption of Enterprise 2.0 IT departments are having to choose the best technologies to fit in with their current legacy systems. In our article 'Three Enterprise 2.0 Alternatives' we explored Enterprise vendors, pure players and open source software alternatives. Forrester's "CIOs Want Suites For Web 2.0" research in 2007 by Oliver Young found that 61% of 119 CIO, respondents indicated that they would prefer both a suite solution and a large, incumbent vendor. Dan Farber of ZDNet commented that this is "no surprise". 
Clearly as the Enterprise vendors introduce Enterprise 2.0 offerings they bring they bring a compelling option for IT, promising easier integration from existing suppliers. However the case studies presented at the 2008 Enterprise 2.0 Boston conference show that Enterprises are still adopting a mix of the Enterprise 2.0 vendor alternatives.
What mix of Enterprise 2.0 vendors do you have? Have your say in our comments. Related articles on E20portal.com:
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